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What Is Branding and Why Is It Important for Your Business?
Gives Identity: A brand is the identity the offering sits on https://trademarkfactory.com/privacy-policy
Branding assigns tangible and intangible and inseparable attributes like name, logo, colours, voice, shape, etc https://trademarkfactory.com/
to the offering that helps develop a personality that has a distinct identity in the market https://trademarkfactory.com/privacy-policy
Aids Recognition And Differentiation: A branded offering is easily recognised and differentiated from other products in the market https://trademarkfactory.com/privacy-policy
Aids Marketing: Marketing requires an identity that needs to be promoted https://trademarkfactory.com/privacy-policy
It becomes easier to promote a branded product than a non-branded one https://trademarkfactory.com/
Increases The Value: Brand becomes an intangible asset that has its own value https://trademarkfactory.com/privacy-policy
This value, when attached with a generic offering, increases its overall monetary and non-monetary value https://trademarkfactory.com/privacy-policy
Helps In Gaining Trust: Giving an identity to the product aids recognition, which, in turn, helps in gaining the trust of the customers https://trademarkfactory.com/
The brand provides the product with a name that can be trusted https://trademarkfactory.com/privacy-policy

You must be able to distinguish a brand from a product https://trademarkfactory.com/
The product is that object (be it virtual or physical) or concept that will be sold under a certain brand and will bring revenue to the company https://trademarkfactory.com/
The brand can represent hundreds of products https://trademarkfactory.com/privacy-policy

Because the classic method of selling things doesn’t work anymore https://trademarkfactory.com/privacy-policy
Businesses realized that a great brand facilitates the buying process https://trademarkfactory.com/privacy-policy
How does this work?
“Brands are essentially patterns of familiarity, meaning, fondness, and reassurance that exist in the minds of people https://trademarkfactory.com/
”— Tom Goodwin https://trademarkfactory.com/

Most importantly, they are trustworthy https://trademarkfactory.com/privacy-policy
Eventually, the surrounding towns hear about them, and their clientele grows https://trademarkfactory.com/
They might grow to be a national business but never change their differentiators of being personable, helpful and almost friends https://trademarkfactory.com/
These things position the brand in high standing, and they are more successful https://trademarkfactory.com/